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Times sure have changed… Google has lost more senior managers and IT developers to Facebook than any other single company in the past year. Google must innovate now or it will surely go the way of Altavistsa. I know, I know… some of you Gen Y s out there are saying Alta- who? Enough said.

Facebook has become the default social networking site in much the same way as Google has become the default search engine. Even if Google Plus has certain advantages many are likely to stick with Facebook, partly because it is where many of their friends are. In terms of the voice option, Facebook announcing their agreement with Skype could limit the chances of users switching to Google Plus.

Google+ is the official social networking platform of Google, one of the world s largest and most popular search engines.

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Instead of friending people, you add them to self-defined circles. These can be friends, acquaintances — basically anything you like, as you re the only one who sees your friend definitions. Then when you post anything, you choose which circles see your content.

I wrote a long time ago about how all these little projects of theirs would be connected and unified, the way the Romans unified their empire by joining all the little roads to their big roads. I thought it was going to happen with Chrome OS, but a tumultuous mobile market meant a late start there; Google+ is more of a clear step in that direction now.

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