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Google has unveiled its answer to Facebook: Google+. Will it give the king of social networking a run for its money, or will it fall flat like some of the search giant s previous attempts at social?

Google s mobile platform AdMob allows you to tap into the emerging smart phone market and create custom ads to access your target audience. As more and more people view content via phones and tablets, making sure your company is aggressively marketing the mobile audience is vital.

Unlike Facebook and Twitter, Google+ doesn t offer vanity URLs for user profiles, making it more difficult to share your Google+ Profile with your friends. Instead, Google uses a long string of numbers to denote users (e.g. 777691397704351341658).

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Google+ is Google s newest attempt to gain traction in the social networking world. And believe it or not, they may have something that will stick. Google Plus is very easy to use and has a short learning curve. The new social networking site has many interesting features as well, one of which goes by the name Circles. Circles seems to redefine the way we will friend on social networking sites. With other social networking sites you pretty much have to choose – friends or not friends. There are some advanced settings that can help you share content with only certain people, but it requires that you pay attention. However with the Circles feature, your boss and co-workers are not in the same friend pile as your college frat buddies. Therefore you are easily able to share content with certain people and not others, and it does this almost automatically. Circles allows you to filter your friends, co-workers, neighbors and family all into different categories or circles. Circles also gives you the ability to choose what content you share with which friends. Very cool feature.

Exact Key Phrase Search: When you search for a phrase, Google results will returns anything that includes all of the words in the phrase, not that exact phrase. But if you enclose your search in quotes (how to publish a book), the results will only include that exact phrase.

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Google s stream is a running timeline of updates and information from friends. Users can comment on and +1″ (like a Facebook like) specific updates. They can also view updates from specific groups of contacts, called circles: for example, rather than view a firehose of updates from all the people they follow on Google+, they can click a tab in the left-hand column to view the stream of updates from people in their friends circle or family circle.

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