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For those curious about Allen s methodology, he used the U.S. Census Bureau data about surname popularity in the U.S. — certainly a reliable metric — and compared it to the number of Google+ users with each surname.

Google+, the long-awaited and highly ambitious Circle-driven social network from Google, has a clumsy name. It s a search-unfriendly and seemingly unfitting moniker for the world s next great social network. So, why this bizarre name choice?

For the moment, users of Google+ cannot claim their vanity URLs. However, there are ways to get around that problem. Use a URL shortening service. Gooplu.com and Tinyurl, for example, let you customize your short link (e.g. http://Gooplu.com/123)

In addition to that, Twitter is a lot more public than Facebook. Anyone can see your tweets. All they need to do is visit your profile. However, with Facebook, a user must sign into the site in order see your postings.

There will inevitably be differing opinions as to the individual merits of each social networking site. Google is attempting to market their alternative as a social networking site with more choice of who sees what content. Users will be able to choose which of their circle of friends can see certain content. This could be seen as an attempt to have better privacy settings. It will be difficult for them to dislodge Facebook though.

What is hard to do is nail down a user number for long. Two days after Ancestry.com founder Paul Allen used Google+ surnames to estimate that the service was fast-approaching the 5 million user mark, Allen said his latest data shows that the number of Google+ users worldwide reached 7.3 million July 10, up from 1.7 million users on July 4. That is a 350 percent increase in six days.

Google+ is a bold and dramatic attempt at social. There s a reason why Google calls this a project rather than a product — they don t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.

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