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Google has unveiled its answer to Facebook: Google+. Will it give the king of social networking a run for its money, or will it fall flat like some of the search giant s previous attempts at social?

Google Plus (aka Google+), Google s new social network, might offer the right mix of sharing and privacy to woo you away from your Facebook account. If you don t know how to use it, though, it s just a confusing mess of circles and contacts. So we ve assembled a few tips to help you get started.

Google+ Hangouts: Hangouts is one of the more innovative concepts of Google+, and we think it s a cool approach to getting users to accept group video chat. The camera switching feature (it changes who s on camera based on who s talking) is far superior to having multiple video feeds open at the same time. That said, it will require users checking their Google+ streams every day for potential chats to join. If Google+ gains traction, Hangouts will be a killer feature.

To use the power of Google as much as you can in chiropractic marketing, you want to access as many different congruent tools as you can. Along with Google Plus 1, chiropractors want to ensure they have done or are doing the following.

Any local business, seeking customers from their own locale, needs a Google Places listing as a crucial first step to becoming a Google business. A well optimized Google Places listing is far more likely to show up at the top of the search results for those customers who want satisfaction NOW… and are ready to pay for it. If your competitors show up on the front page and you do not; you are already fighting a losing battle. A Places listing is one of the most important signposts to be putting up online.

Your Google + profile page shows the stream of your friends updates and latest activities. The interface looks very similar to that of Facebook s, while in 2010 microblogging tool Google Buzz (similar to Twitter) was launched for broadcasting/sharing messages to friends/followers.

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