Web Marketing All-in-One Desk Reference For Dummies
Product Description
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to
- Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
- ISBN13: 9780470413982
- Condition: USED – LIKE NEW
- Notes:
$18.12 
Web Marketing All-in-One Desk Reference For Dummies
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Stay away from Kontera which is mentioned in the book, they have lost my data and of course my money
Rating: 3 / 5
Per the previous review, this book is very heavy, weighing in at a whopping 3 pounds. That’s a lot, it’s true.
We designed it that way on purpose. After you read this book, you can use it for: Home defense; a doorstop; ballast; to wedge a door shut; etc..
Future versions will be released using lighter materials, such as helium-impregnated paper.
Rating: 5 / 5
I’ve read this 800+ page wonder and have found it to be great. It has lots of step-by-step instructions for the newbie which is helpful.
It came with a $25 coupon for google adwords but it didn’t work for me, it was probably only for new members of adwords, so that was a bummer. The best part is that this will never get old. It will be pertinent for a long time in basic internet marketing.
I do suggest supplementing it with How I Made My First Million on the Internet and How You Can Too!: The Complete Insider’s Guide to Making Millions with Your Internet Business. Ewen has his book centered on the strategy of profiting from these online tools and puts everything in everyday lingo instead of techie lingo.
These are two tools I use to increase my online success and know you will find it helpful as well.
Rating: 4 / 5
For the money, this is physically the largest book I’ve ever purchased. This book not only SAYS it is 8 books in one, it really is! And, like all the Dummies books, it is easy to read and very informative. We are launching a new website ([...]) later this month and found to book to be everything it promises. The books on technical things are too technical for me, but I’m passing the information on to our web designer. The books on PR and SEO and content are excellent. I WILL keep it on my desk and refer to it often.
Rating: 5 / 5
This book is fantastic. Easy to read, walks you through step by step. Could not ask for better.
Rating: 5 / 5